Widely regarded as the industry’s pre-eminent event, the Awards recognize the most highly respected and innovative airlines and airports, based on the votes of consumers who use them the most: frequent flyers from around the globe.
Although categories have changed over the years, the fundamentals on which the awards are based, have not. They remain true to the ideals of professional travelers, who have a right to expect operational efficiency and polished service. Add to that hassle-free travel and the ability to deliver the promises made by the marketing and advertising departments, and the awards have been a spur for airlines not simply to maintain standards, but to improve them.
For the winners, these Awards are public affirmation of the product and service they offer, representing the views of their most important customers – the frequent traveler. They are highly regarded by airlines and airports alike, and used widely in marketing and promotional plans which, in the current climate, is more important than ever.
Votes for the award categories are polled from a world-wide customer base of business travelers and their votes are based on their personal experiences over the previous 12 months. The shortlist and winners are therefore based on the views of frequent flyers – the very people airlines and airports want to reach, influence and have as their customers.
For 2009 the winners will be announced online rather than at an awards ceremony. The aviation industry, like so many others, is facing challenging times and in our view it would be inappropriate to hold a lavish awards evening when our customers' budgets are so tightly stretched.
Voting for the OAG Airline Industry Awards 2009 has now closed and the winners will be announced shortly.